Managing My Last Semester of College
This week marks the third week of the last semester of my college career. With twelve hours of credit hours left I’m enrolled in the following classes — advertising, accounting, strategic business management, and my social media internship for the College of Business.
I’ve already received my semester project for my advertising class. Our client in Washington, D.C. is holding a competition with several universities to create an advertising campaign to prevent violent extremism. One of the challenges we face in the class is agreeing on a definition of what violent extremism is because of the nature of the subject. “Violent extremism is defined by the FBI as ‘encouraging, condoning, justifying, or supporting the commission of a violent act to achieve political, ideological, religious, social, or economic goals.’” With the political diversity of our class, there has not been much accomplished in specifically who to target which dramatically affects our target market. I’m working closely with the media department in our class to plan which avenues are the best for targeting our general audience — university students. With a budget of $2000, this class may end up leaving a mark on my career.
My accounting course is most likely my most difficult course. I’m going to be honest — I’ve never been great at accounting and I most likely never will. I get the processes and the need for accounting but when it comes to classifying objects into categories, there is something that always trips me up. If there’s anything I hate, it is feeling like a dumbass. I have begun attending extra tutoring sessions because the main takeaway here is to know your weaknesses. I know I am not great at this. I can only use this knowledge to combat failure. The accounting major who sits next to me in class gets most of the questions right and I am consistently nudging her for how she got her answer. I will fight this class with everything I have got this last semester.
In my strategic business management classes, our main goal is to compete in teams to make decisions with a online program to control the market of our team’s fictional company. The class is filled with weekly quizzes about strategy and management at the top-level of a firm. I’m interested in how our simulation will play out because, deep down, I’m a competitive person who wants the gold.
This is my second semester with the College of Business and their social media program, but this is the semester when I will get the credit hour for the class. I manage the Twitter page (@RuscheBusiness) and I am always looking for a new way of creating content for the followers. The most difficult challenge has been which content to produce. When we are sitting around a table, who’s idea should be the one we follow with? Which idea for the video, photo, or post will win? Should there be a bold post every week? How do we maintain the professional tone of the social media account while remaining relevant to today’s pop-culture?
Lastly, I would like to conclude with a letter I received in the mail. This is my first time on the dean’s list for the university and I have never been more proud of myself.
Looking for more ways to stay in touch? Follow me on Twitter: @jordantrev